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UC Davis Medical Center

UC Davis Medical Center

What Do You See?

UC Davis Health System innovation, expertise front-and-center in advertising campaign

UC Davis Health System's 2011-2013 multimedia advertising campaign showcased some of the many remarkable achievements of our faculty, staff and students, highlighting key advantages about health care through UC Davis.

Several advertisements included intriguing artwork taken from actual microscopy, radiology and patient care, and featured health system researchers and providers explaining medical breakthroughs and other benefits of care through the region's only academic health center.

In March 2012, the health system announced the cancer center's prestigious designation as comprehensive by the National Cancer Institute and the center's new name: the UC Davis Comprehensive Cancer Center.

The award-winning "What Do You See?" advertising campaign concluded in Spring 2013.

No unauthorized use or reproduction of health system advertising materials is permitted. For information, please contact Public Affairs & Marketing at 916-734-9040.


Print (click images to view full ad)

cancer nanoparticles   heart stemcells   vascular regeneration   doing it all   patient care   vision for health   health plans   cancer isotopes   pediatric emergency care   pediatric critical care   comrephensive cancer center


Television (click for video)


Web video (click for video)


Radio (click to listen)



Neuron remarkable discoveries billboard

Future of cancer care billboard

Heart muscle stem cells billboard

Vascular care billboard

Cancer radioisotopes billboard

Pediatric critical care billboard

Pediatric emergency care billboard

NCI comprehensive cancer center





What do you see? online advertisement