On-air radio fundraising drive for children’s hospital supports critical patient-care and research programs
Posted April 7, 2010
The 10th Annual Radiothon – an on-air drive to raise money for research, treatment and equipment for sick and injured children at UC Davis Children's Hospital – aired from Wednesday, March 17, through Friday, March 19, 2010, on Fresh Country 101.9 FM The Wolf in collaboration with the Children’s Miracle Network (CMN).
During the three-day, three-night “Wolf Hunt for a Cure,” the station took breaks from its usual country-music format to present stories of inspiration, health and healing of patients at the children’s hospital. This year included a special visit from Danny Gokey, a former “American Idol” contestant, who performed and autographed photos for patients and families.
"We are very grateful to Fresh Country 101.9 The Wolf ... Their efforts will help provide much-needed resources for our patients and their families."
— Anthony Philipps
So far, Radiothon 2010 has raised $70,000 with donations continuing to arrive.
"We are very grateful to Fresh Country 101.9 The Wolf for its support of Children’s Miracle Network and UC Davis Children’s Hospital,” said Anthony Philipps, chair of the Department of Pediatrics and medical director of UC Davis Children’s Hospital. “Their efforts will help provide much-needed resources for our patients and their families.”
CMN is a nonprofit organization that raises funds for more than 170 children’s hospitals and is best known for its yellow-and-red donation balloons sold at many retail outlets. All funds donated within the Sacramento area benefit UC Davis Children’s Hospital, which is the region’s only CMN affiliate.
To learn about Radiothon on Fresh Country 101.9 The Wolf, visit the station's Web site.
In 2009, CMN raised more than $1 million for a variety of children’s hospital programs, including research on new treatments for childhood leukemia and dietary supplementation for infants with intestinal disorders. CMN funding has also made possible the purchase of pediatric extra corporeal life support equipment, which allows the heart and lungs to rest and heal when damaged by illness, traumatic injury or after surgery. CMN also supports “high-touch” services like music and play therapy and the Child Life Program that helps children cope with the stress of being hospitalized.
A current focus of CMN fundraising is the construction of a new, state-of-the-art pediatric intensive care unit, said Robert Pretzlaff, chief of the Division of Critical Care Medicine in the UC Davis Department of Pediatrics.
"Building a new pediatric intensive care unit is important to our ability to care for critically ill and injured children,” Pretzlaff said. “The growth of our programs and, in particular, of our congenital heart disease surgical program has increased the demand for bed space in the existing pediatric intensive care unit. We must expand our facilities to meet the growing needs of children throughout Northern California.”