A focus on child safety
Expect great things!
That's the slogan of the Kohl's department store chain, but the message transcends the apparel and other merchandise the retailer sells. Wisconsin-based Kohl's Corp. has dedicated itself to helping children and their families, who have come to expect great things from the Kohl's Cares for Kids program. Through that program, Kohl's sponsors youth sports programs, underwrites educational scholarships, and has established affiliations with selected hospitals, including UC Davis Children's Hospital.
The chain funds its philanthropic activities through sales of designated Kohl's Cares for Kids merchandise, including stuffed animals and children's books. The UC Davis trauma prevention program has been a major focus of Kohl's attention, receiving more than $450,000 over the past three years to support a variety of injury prevention efforts in the region.
With Kohl's funds, trauma prevention specialists conducted monthly classes in English and in Spanish on the proper use of car safety seats, distributed more than 700 car seats to families in need, and set up a child passenger safety seat inspection station, where 240 car seats were checked for possible defects. They also participated in 22 community safety education events, including the Davis Kids Triathlon, the proceeds of which benefit UC Davis Children's Hospital research, education and patient-care programs.
— Roxanne Woods, trauma prevention specialist
Roxanne Woods, UC Davis Health System's trauma prevention and outreach director, says that the grant went even further.
"The Kohl's Cares for Kids program enabled us to conduct pedestrian and bicycle safety training at 10 Sacramento-area schools, where we fitted 440 children with helmets," said Woods, a registered nurse. Since 1974, she has worked in the UC Davis Medical Center's neurosurgical, pediatric and neonatal intensive care units, in the emergency department, and on the Life Flight helicopter medical evacuation crew.
With Kohl's support, UC Davis Children's Hospital published an instructional brochure titled "Buckle up Baby," which describes how to choose and properly use restraint devices for children of different ages.
"The brochure is given to parents of newborn babies, distributed in the pediatric emergency department, and given to parents of pediatric patients in the hospital," Woods explained. "Every area of the hospital and health system that works with children has access to all this wonderful material, thanks in large part to Kohl's."
Funding from Kohl's also will be used to underwrite a series of health and safety public service announcements on Sacramento's Radio Disney outlet — KIID (1470 AM). The messages will be geared to the station's audience of 8- to 12-year-old children. In addition, funding from Kohl's enabled the purchase of a vehicle for children who need transportation to UC Davis Children's Hospital.
Great things have, indeed, resulted from the UC Davis Children's Hospital partnership with Kohl's, and that translates to a safer world for our community's children.