UC Davis Health System kicked off an 18-month advertising campaign during the broadcast of the Olympic Games last August, with the message that "there's an entire university behind every doctor."
"UC Davis Health System is different from all other
healthcare providers in the Sacramento area," said Robert E. Chason, chief executive officer of the
medical center. "I believe this advertising campaign will help our community appreciate that difference
and better understand our unique role in the region.
"The health system is poised to move to a higher level of national prominence through focused research,
quality instruction and advanced patient care. Public support is critical to our ability to succeed,"
Consisting of two 30-second television ads and two print ads, the campaign is intended to raise awareness
of the benefits of academic medicine. It is the first time in more than a decade of advertising that the
health system has positioned itself as part of a great research university that shares its discoveries
and knowledge to make doctors and patients everywhere better.
The health system's new advertising agency, Y&R San Francisco, a division of Young & Rubicam of New York,
created the spots. Both the television commercials and print advertising feature the health system's own
physicians, researchers, residents and students, as well as scientists, professors and students from the
Division of Biological Sciences, College of Agricultural and Environmental Sciences, College of Engineering,
School of Veterinary Medicine and members of the men's crew team and the California Aggies Marching Band-uh.
To view the commercials, please click here