NEWS | December 9, 2015

Project ADAM Sacramento joins 'CPR Saves Lives March'

(SAN DIEGO, Calif.)

Representatives from Project ADAM Sacramento will join the estimated 1,000 people – including more than 50 cardiac arrest survivors – to march through the streets of downtown San Diego on Thursday, Dec. 10, from 11:25 a.m. to 1:25 p.m.

Stuart Berger Stuart Berger

The “CPR Saves Lives March” will begin at the Manchester Grand Hyatt and conclude at the San Diego Civic Center where participants will hear inspirational stories from survivors and a public call for more community-based action so that others can live.

“Without strong community cardiopulmonary resuscitation (CPR) programs and easily accessed automated external defibrillators (AEDs), many unnecessary deaths occur,” said Tom P. Aufderheide, M.D., president of Citizen CPR Foundation (CCPRF) and faculty member of the Medical College of Wisconsin.  “The 50 survivors who will march were fortunate because they received early CPR and AED use from bystanders. However, most cardiac arrest victims do not receive help in time. Whether you live or die is highly dependent on the preparation of your community, the knowledge and training of the public, and the time it takes (literally seconds to minutes) to receive CPR and AED use.

Photo of Project ADAM Sacramento logo

According to an Institute of Medicine (IOM) report, there are 1,600 preventable deaths from sudden cardiac arrest (SCA) every day in the U.S. SCA occurs when the heart suddenly stops beating and there is no blood flow to the brain or other vital organs. Every year, approximately 300,000 men, women and children in the United States die from SCA. Almost 80 percent of out-of-hospital cardiac arrests occur at home and many are witnessed by a family member. Generally, less than eight percent of victims survive.

“The intent of the ‘CPR Saves Lives March’ is to shed light on the hundreds of thousands of SCA victims who could survive each year if communities provided more CPR training, better care and a greater number of AEDs,” said Stuart Berger, chief of pediatric cardiology and head of Project ADAM at UC Davis Children's Hospital, who is also leading a town hall meeting tomorrow on sudden cardiac arrest and sudden cardiac death in youth. “Effective bystander CPR, provided immediately after SCA, can double or triple a victim’s chance of survival."

New programs and technology can also get help to SCA victims more quickly. Telephone CPR (T-CPR) enables dispatchers to teach CPR over the phone and keep it going until first responders arrive. Mobile applications like PulsePoint can significantly strengthen the chain of survival by improving bystander response to cardiac arrest victims.

The “CPR Saves Lives March” is part of the Emergency Cardiovascular Care Update (ECCU) 2015 conference, which is sponsored by CCPRF along with other prominent co-sponsors. The conference runs from Dec. 7-11 at the Manchester Grand Hyatt San Diego.

Project ADAM Sacramento is committed to making automated external defibrillators (AEDs) universally available to all children and adolescents, as well as working toward eradicating sudden cardiac death in children through research, education and prevention initiatives. Established at UC Davis Children's Hospital in 2015, Project ADAM Sacramento is the first California affiliate of Project ADAM.