Health system's advertising campaign honored by Telly Awards
UC Davis Health System's television advertising campaign won a Commercial Silver award in the 2012 Telly Awards.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs. The 33rd Annual Telly Awards received more than 12,000 entries from all 50 states and five continents.
The Silver Award is the highest award offered by the Telly Awards. The health system's "What Do You See" advertising campaign received its award in the category of Campaign-Not-for-Profit.
All judges are members of the Silver Telly Council. Judges evaluate entries to recognize distinction in creative work -- entries do not compete against each other. Instead, entries are judged against a high standard of merit. Judges score entries on a performance scale and winning entries are recognized and awarded as Silver or Bronze Winners based on the combined scoring of the judges who evaluate each entry.