NEWS | May 2, 2012

Advertising campaign wins national awards


UC Davis Health System's advertising campaign was among the winners of the 2012 Aster Awards, one of the largest national competitions of its kind. The awards are hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.

The 2012 Aster Awards recognized outstanding health-care professionals for excellence in their advertising and marketing efforts for the calendar year 2011.

The awards won by the health system's advertising campaign are as follows:

  • Award: Bronze
    Entry name: What Do You See?
    Category: Direct Mail Piece - Single

  • Award: Gold
    Entry name: ¿Qué Ve Usted?
    Category: Multilingual Advertising - Single (website)

  • Award: Bronze
    Entry name: "What Do You See" Campaign
    Category: Total Advertising Campaigns

Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

In addition to the awards received by the health system's advertising campaign, the 2011 State of the Health System received a Silver Aster Award in the category of Publication/External - Single.

UC Davis Health System is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, interprofessional education, and creating dynamic, productive partnerships with the community. The academic health system includes one of the country's best medical schools, a 631-bed acute-care teaching hospital, an 800-member physician's practice group and the new Betty Irene Moore School of Nursing. It is home to a National Cancer Institute-designated comprehensive cancer center, an international neurodevelopmental institute, a stem cell institute and a comprehensive children's hospital. Other nationally prominent centers focus on advancing telemedicine, improving vascular care, eliminating health disparities and translating research findings into new treatments for patients. Together, they make UC Davis a hub of innovation that is transforming health for all. For more information, visit