NEWS | February 3, 2012

Health system's ad campaign wins national advertising awards


UC Davis Health System's advertising campaign has won both a Gold Award and Best of Show in the Ninth Annual Service Industry Advertising Awards.

The Service Industry Advertising Awards are the only advertising awards that specifically recognize the achievements of the service industry. The health system's "What Do You See" brand advertising campaign received one of nine Best of Show awards across all categories out of nearly 2,000 entries. The campaign also received one of eight Gold Awards in the "total advertising" category.

In the total advertising category, the health system and its advertising agency, SPM Marketing and Communications, submitted three television ads, four billboard ads and three print ads. A national panel of judges reviewed entries for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

Judges awarded 146 Gold, 111 Silver and 88 Bronze awards across all categories. Read more about the awards.

See the health system's spring ad campaign materials.

UC Davis Health System is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, interprofessional education, and creating dynamic, productive partnerships with the community. The academic health system includes one of the country's best medical schools, a 631-bed acute-care teaching hospital, an 800-member physician's practice group and the new Betty Irene Moore School of Nursing. It is home to a National Cancer Institute-designated cancer center, an international neurodevelopmental institute, a stem cell institute and a comprehensive children's hospital. Other nationally prominent centers focus on advancing telemedicine, improving vascular care, eliminating health disparities and translating research findings into new treatments for patients. Together, they make UC Davis a hub of innovation that is transforming health for all. For more information, visit