NEWS | July 3, 2012

Health system's advertising campaign honored by Telly Awards


UC Davis Health System's television advertising campaign won a Commercial Silver award in the 2012 Telly Awards.

TV commercial © UC Regents
The pediatric emergency room is one of the settings depicted in the television advertising campaign.

The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional and cable TV commercials and programs. The 33rd Annual Telly Awards received more than 12,000 entries from all 50 states and five continents.

The Silver Award is the highest award offered by the Telly Awards. The health system's "What Do You See" advertising campaign received its award in the category of Campaign-Not-for-Profit.

All judges are members of the Silver Telly Council. Judges evaluate entries to recognize distinction in creative work -- entries do not compete against each other. Instead, entries are judged against a high standard of merit. Judges score entries on a performance scale and winning entries are recognized and awarded as Silver or Bronze Winners based on the combined scoring of the judges who evaluate each entry.

UC Davis Health System is improving lives and transforming health care by providing excellent patient care, conducting groundbreaking research, fostering innovative, interprofessional education, and creating dynamic, productive partnerships with the community. The academic health system includes one of the country's best medical schools, a 631-bed acute-care teaching hospital, a 1000-member physician's practice group and the new Betty Irene Moore School of Nursing. It is home to a National Cancer Institute-designated comprehensive cancer center, an international neurodevelopmental institute, a stem cell institute and a comprehensive children's hospital. Other nationally prominent centers focus on advancing telemedicine, improving vascular care, eliminating health disparities and translating research findings into new treatments for patients. Together, they make UC Davis a hub of innovation that is transforming health for all. For more information, visit