For the second year in a row, Star 106.5 called on its radio listeners to send in Valentine's Day cards for UC Davis Children's Hospital patients. More than 30,000 Valentine's Day cards have poured in, as part of the radio station's Valentine's Day Card campaign.
"We originally just wanted to brighten the kids' days. They're stuck in the hospital and they're missing out on Valentine's Day parties at school. We wanted to show them a lot of love," said John Boyle, promotions director at Star 106.5. "It's spread virally across the country. We've received cards from as far away as the East Coast and the Deep South. It says a lot about the power of the promotion that it's gone far beyond Sacramento."
On-air disc jockey Tanner will hand deliver cards at the Children's Hospital's Valentine's Day party in the playroom on Friday. At the party, patients will also get a chance to create their own Valentiene's Day cards and make a Valentine's Day craft.
Valentine's Day cards will also be delivered to patients at the UC Davis Pediatric Emergency Room, the Children's Surgery Center and the Pediatric Infusion Room.
"We are so appreciative of everyone who took the time to make a Valentine's card for our patients," said Diana Sundberg, manager of the Child Life and Creative Arts Therapy Department. "We feel the love!"