Health system's ad campaign wins national advertising awards
UC Davis Health System's advertising campaign has won both a Gold Award and Best of Show in the Ninth Annual Service Industry Advertising Awards.
The Service Industry Advertising Awards are the only advertising awards that specifically recognize the achievements of the service industry. The health system's "What Do You See" brand advertising campaign received one of nine Best of Show awards across all categories out of nearly 2,000 entries. The campaign also received one of eight Gold Awards in the "total advertising" category.
In the total advertising category, the health system and its advertising agency, SPM Marketing and Communications, submitted three television ads, four billboard ads and three print ads. A national panel of judges reviewed entries for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
Judges awarded 146 Gold, 111 Silver and 88 Bronze awards across all categories. Read more about the awards.